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ADIDAS NMD — SOUND BOOTH


Role: Visual Designer & Developer 

EXHIBITED: BEIJING, GUANGZHOU, SHANGHAI, CHENGDU










The sound booth installation combines voice control technology to burst futuristic visual experience using hand gestures. ADIDAS building is designed into old-fashioned industrial style in the day, which represents the old days wasteland. During the night, sound responsive interactive visuals are projected on to the building from the sound booth.


The sound booth experience is connected with building projections. People interact with a mix of city sound to generate spectrum visuals based on the sound they chose and the hand gestures. All sounds are collected from the city, such as people practicing operas in the park, selling voices, traffics. Users will experience the urban change of the city through the sound.






Media Exposure:


adidas Originals 于北京举办 NMD_CITY SOUND BOOTH 活动
http://m.sohu.com/n/464858953/?_trans_=000115_3w
https://hypebeast.com/hk/2016/8/adidas-originals-nmd-beijing-sound-booth-event
adidas Originals NMD 揭幕未来传奇
http://www.yoka.com/club/notes/2016/0815/48670201051331.shtml
adidas Originals 秋季 NMD 新品发售第一天,我们用镜头来记录了现场全过程
http://btct.cc/Blog/?p=28828



Image/Video credit to adidasOriginals, D2C Shanghai, Micki
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CATHY SUN

User Experience Designer Game Designer

Based in NYC
CONTACT

sunxdesignstudio@gmail.com